KCI – around the World: any time, any place, any language
KCI‘s business model is based on a unique concept: The cross medial four-channel
strategy. This concept is based on the fact that the ways in which people search
for information has changed tremendously in recent years. Whilst longstanding
media such as print are still highly valuated, professionals often require instant
access to news or may want quickly source background material. At the same time
there is an increasing need for people to meet face to face. KCI anticipated this
trend and has created four dedicated information channels: printed media, face to-
face media, electronic media and research & intelligence. Each channel has its
own characteristics and benefits. This means that the information processed daily
by the global team of KCI editors can be disseminated quickly and reliably using
the most appropriate channel or channels.
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KCI Printed Media (Print)
Through the printed media department, various publications are printed throughout the year: not only for instance the magazines Valve World and Stainless Steel World, but also newspapers like Stainless Steel World News and Castings and Forgings News, reports, books and special publications. |
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KCI Face-to-Face Media (Live)
The face-to-face department organises targeted global events where professionals
can meet and exchange ideas and information. These platforms include conferences,
seminars (with strong end user input) and exhibitions (in parallel with the conferences in most cases) often augmented with social events (such as gala
dinners), (in-house) master classes, breakfast seminars and technical plant tours. |
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KCI Electronic Media (Online)
Apart from news on a daily basis the online department provides a complete range of digital services, ranging from Newsupdates, E-zines, KCI TV, Buyers’Guides+Online, Web News Delivery to a dedicated Webshop. Moreover, the Online department keeps track of new digital developments like online forums and LinkedIn, which are implemented without any delay. Additionally, it supplies all kind of e-content and e-consulting services, ranging from the delivery of pdf-
files to the creation of mini-websites and website consultancy. |
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KCI Research & Intelligence (Research)
KCI’s research & intelligence department helps to meet the markets’ increasing
need for the resolution of complex technological and informational problems.
It can count on the assistance of global associated specialists and editors, comprehensive
archives and specialised databases (duplex, titamium, zirconium, nickel
etc.) It is therefore specialised in data intelligence like KCI’s Projects and Tenders
newsletter, books, conference proceedings and in-house professional training.
In addition to this, the research & intelligence department supplies tailor made reports & content on demand, company/product matching and people/company. |
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